“ASIAN BRANDS 60” is a project that carefully selects 60 key figures leading the fashion scene across Asia, highlighting their activities and achievements to the world. The selection is made by a committee of influential individuals from various Asian countries, who evaluate candidates based on real-world impact and accomplishments within the industry. Through this project, the aim is to elevate these key figures onto the global stage, bringing greater attention to Asia’s vibrant fashion scene.

The committee includes prominent figures such as VERBAL, known as the co-founder of the fashion brand AMBUSH® and a celebrated artist; Pint Anupong K, founder of CARNIVAL, a leading fashion store in Bangkok, Thailand; and Jaeson Ma, co-founder of 88rising, a global music and media collective. These six key figures, along with others, represent a diverse range of expertise spanning fashion, music, and beyond, offering unique perspectives from across Asia.

The art direction for this award is led by Takaya Mitsunaga of HYTEK Inc., ensuring a visually striking and culturally resonant presentation.