- BRINGING “HIGH” INTO “HYPE” - HYTEK is a technology entertainment company with a collection of contents co-created with partner companies. “HY” in HYTEK comes from the slang word “HYPE”, as in to stir up enthusiasm in people, and “TEK” comes from the abbreviation of “TECHNOLOGY”, first used by an American music producer in the 1990s. Even when the most advanced technology is off the beaten path to most people, HYTEK will update the concept of “High-Technology” by using creativity and PR advertising skills. Together with our partner companies, we will create contents that overcome language barriers and spread the attraction around the world.